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Media & Right of Publicity

Right of Publicity

Now that anyone and anything can go viral in a matter of minutes, it is increasingly important to identify and protect personality rights and prevent misuse of your identity. Whether you are an artist, musician, celebrity, social media influencer, or the next viral meme, Patterson can help you define, protect, and license your commercial identity and publicity rights.

Our attorneys have represented individuals and businesses on both sides of publicity licensing issues. We advise on all aspects of media use, including identity trait definition, monetization, commercialization and licensing, branding, defense, and enforcement.